With not long remaining until the General Election, Britain’s major political parties are turning their attention to winning the all-important ‘swimmer vote’.
Opinion polls have indicated the race between the Conservatives, Labour and the Liberal Democrats is the closest it has ever been, meaning that every single vote will count (obviously except for those not living in a marginal constituency).
Along with Worcester Woman, Motorway Man and Over-Zealous Daily Mail Reader, party strategists have identified swimmers as an absolutely key demographic, essential for election victory.
David Cameron’s manifesto pledge to bring back full-body suits for use in competition was seen as an early move to win this specific group over. This was swiftly followed by Gordon Brown making repeated reference to the ‘significant real-terms increase in the amount of Olympic gold medals won under this Labour Government’. Nick Clegg, meanwhile, claimed that ‘bickering between Labour and Conservatives’ would ‘not get more 50m pools built any faster’.
On election night itself all eyes are likely to be closely watching CNN, who have booked a masters swimmer to provide expert analysis. Only then will the parties know if efforts to woo their aquatic targets have been successful.
In the interests of fairness and balance it should be noted that other political parties are also standing in seats across Britain at the upcoming election. These include the Green Party lead by Caroline Lucas, who is standing in Brighton Pavilion, The United Kingdom Independence Party lead by Nigel Farage, who only has one testicle, and the British National Party lead by Nick Griffin, who is a racist arsehole.




